Started something new today - Vietnam Operations.

This isn’t theory, and definitely not recycled “market insights.”

It’s where me (more about me here) and my team share what actually happens on the ground in Vietnam - the parts that don’t show up in pitch decks.

Most companies don’t fail here because of strategy.

They fail in execution (like structure, partners, assumptions etc), and how things really get done locally.

This page is a running log of what works, what breaks, and what we’re seeing across market entry, operations, and growth.

If you’re building in Vietnam (or thinking about it), this is for you.